The launch of the Apple Vision Pro mixed reality headset earlier this year has reportedly not been a sales success for the company, even if Apple itself will not admit to that fact. The low sales of the $3,499 product have reportedly caused Apple to focus on making a cheaper headset for the future, but it may not be out until at least late 2025.
In the meantime, Apple still wants to push the current Vision Pro headset to more customers. Bloomberg's Mark Gurman, in his weekly Power On newsletter, says Apple is making some changes in its retail stores specifically to help boost Vision Pro sales.
One reported change is that Apple is now allowing store visitors to view their own photos and videos in the demo units of the Vision Pro. The thought is that checking out their content on the headset could help sway some reluctant buyers. Gurman says this change is rolling out now and will officially launch in Apple Stores on July 9.